Agriculture and Food Authority (AFA) today signed a Memorandum of Understanding with MACFRUT. The MoU, signed by the President of MACFRUT – Renzo Piraccini and AFA DG – Dr. Bruno Linyiru OGW, aims at fostering trade between Kenya and Italy.
Present in the event were the Ambassador of Italy to Kenya – H.E Roberto Natali, Chairman AFA – Hon Cornelly Serem, DG KALRO – Dr. Eliud Kireger, Director Italian Trade Agency – Giuseppe Manenti and Ag. Director Horticultural Crops Directorate – Christine Chesaro.
The Team from Italy also comprised of a number of distributors of machinery, farm technologies and importers of Kenya’s horticultural export products. These Italian companies had B2B session with Kenya’s horticultural exporters.
Under the MoU, MACFRUT has committed to establish a centre of excellence for the horticulture industry where farmers will learn on best practices in horticulture. MACFRUT will also support Kenya’s horticulture exporters to access markets, by organizing buyer visits to Kenya and supporting Kenyan exporters to visit Italian farms and attend MACFRUT. On the other hand, the Authority will mobilize and facilitate Kenya’s horticulture exporters to participate in MACFRUT. This joint initiative is geared towards enhancing Kenya’s horticulture market share in Italy and promoting trade between the two countries.
