Market Research & Product Development
Our Market Research & Product Development Department is a specialized external stakeholder support department that plays a critical role in supporting the Sisal and cotton industries’ growth and development.
The primary objective of MR & PD is to conduct market research and product development activities that help growers and other industry stakeholders to better understand their markets, identify new opportunities, and develop products that meet their customers' needs.
MR & PD plays a crucial role in promoting innovation and growth in the fibre Crops industry by conducting market research and developing new products and services, MR & PD helps industry stakeholders to stay competitive and meet the changing needs of their market built around the industry.
Services
- Develop appropriate market research and product development;
- Undertaking Trade, marketing and promotion programmes;
- Identify opportunities for new and existing markets;
- Monitor agricultural imports, exports and domestic sales activities;
- Guide and advise the authority on product and market trends;
- Conduct regular market research;
- Advocate for the rationalization of technical and non-technical barriers to agriculture food crops trade;
- Review and implement market development strategy;
- Increase competitiveness of Kenyan fibre products in medium and low end markets;
- Enhance export readiness for stakeholders with focus on SMEs;
- Establish and enforce standards in grading, sampling and inspection, tests and analysis, specifications, units of measurements, code of practice and packaging, preservation, conservation and transportation of fibre and fibre crops products to ensure health and proper trading;
- Enhance visibility of Kenyan products through branding.