Market Research & Product Development
Our Market Research & Product Development is executed by a specialized external stakeholder support department that plays a critical role in supporting the food crops subsector's growth and development.
The primary objective of MR & PD is to conduct market research and product development activities that help farmers and other industry stakeholders to better understand their markets, identify new opportunities, and develop products that meet their customers' needs.
MR & PD plays a crucial role in promoting innovation and growth in the subsector by conducting market research and developing new products and services, MR & PD helps our stakeholders to stay competitive and meet the changing needs of their market built around the industry.
Functions
- Identify policy gaps and advice national and county government on and value addition and marketing matters of scheduled food crops.
- Monitor the food situation for cereals, legumes, root and tuber crops to advice on import quantities to gap deficits and promote export programmes to offset surpluses.
- Coordinate the establishment of market linkages through industry contracts
- Coordinate market research programmes to facilitate the development and implementation of market and product strategies.
- Brand to promote the merits of food grown, produced and manufactured in Kenya.
- Advocate for the rationalization of technical and non-technical barriers to enhance the competitive advantages of Kenyan food crop value chains.
- Collect, collate and disseminate statistics and intelligence on production, processing, stocks, prices, imports and exports of food crops.
- Coordinate market voluntary schemes to support domestic food security and promote export trade.
- Capacity builds and promote value addition, product development and packaging in collaboration with County Governments and research institutions.