Market Research & Product
Our Market Research & Product Development is offered by a specialized external stakeholder support department that plays a critical role in supporting the Miraa, Pyrethrum & other Industrial Crops sub-sectors's growth and development.
The primary objective of MR & PD is to conduct market research and product development activities that help farmers and other sub-sector stakeholders to better understand their markets, identify new opportunities, and develop products that meet their customers' needs.
MR & PD plays a crucial role in promoting innovation and growth in the sub-sector by conducting market research and developing new products and services, MR & PD helps the stakeholders to stay competitive and meet the changing needs of their market built around the sub-sector.
Functions
- Develop and maintain database and provide market information to traders of Miraa, Pyrethrum and other Industrial Crops;
- Research on market trends and opportunities in order to develop marketing strategies for the Miraa, Pyrethrum and Other Industrial Crops commodities;
- Capacity build Stakeholders (Formulators, Processors, Traders and other stakeholders) on value addition and product development in collaboration with research and higher learning institutions;
- Facilitate Pyrethrum products registrations to ensure market access in the global market; and
- Provide trade promotional services by creating linkages between manufacturers and buyers.