Market Research & Product Development
The primary role of the Market Research & Product Development Department is to promote the Nuts and Oil Crops value chains by undertaking market research and business & trade advisory services.
Functions of Market Research & Product Development
- Conduct national, regional and international market intelligence and disseminate findings to the nuts and oil crops value chain players;
- Develop appropriate product development and marketing strategies for the nuts & oil crops produce and products;
- Capacity build value chain players (manufacturers, traders and agents) to comply with market requirements
- Provide trade promotional services in local, regional and international markets
- Provide linkages between value chain players for market access and efficiency.
- Initiate and promote value addition and product development in response to market requirements within the nuts and oil crops subsector.
- Collect & collate data and maintain a database on processing and market performance of nuts and oil crops;